Colgate-Palmolive, a Fortune 500 powerhouse, dominates the oral-care market with its Optic White line. Mirroring the brand's promise of a radiant smile, Colgate's oral care division received an extensive, glamorous rebrand. As creative director for the Optic White holiday giftset collection, Doheny Atelier founder Kate embraced this sparkling new aesthetic, utilizing vibrant 3D product renderings to elevate the front of the packaging.
Building on the beautiful rebrand of Colgate Optic White packaging, showcasing the products directly on the front of the pack felt like a natural progression. A touch of whimsy is introduced through flowing ribbons woven throughout the design, while the iconic Optic White orb is playfully reimagined as a holiday ornament to tie this limited-edition giftset together — all while maintaining the unmistakable brand recognition and ownable elements.
Mirroring the visual identity of the larger holiday set, the Mini Overnight Whitening Pen Holiday Giftset incorporates vibrant sparkles, elegant ribbons, and signature Colgate red branding to spread the holiday spirit. Carefully adapted for the smaller package scale, the creative layout highlights the product front and center, creating a playful and whimsical layout.
