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Glowbar Retail Product Packaging

Founded by legacy aesthetician Rachel Liverman, Glowbar has rapidly expanded from a premier 20-location facial studio into retail, partnering with Doheny Atelier to develop a cohesive, custom packaging system for its growing line of skincare products.

Client Glowbar
Industry Beauty & Skincare
Services Packaging Design
Creative Direction
Brand Strategy
2D Design & Mechanicals
3D Design & Renderings

About the Project

Launched in 2019 by Rachel Liverman, Glowbar has emerged as one of the country's fastest-growing brands centered on aesthetician expertise. As a legacy aesthetician whose mother and grandmother were industry icons, Liverman translated her innate skincare mastery into a premier facial destination that has grown to 20 locations and continues to scale.

Having established its expertise in the service sector over several years, Glowbar sought to expand into retail products. The brand's founder collaborated with Kate at Doheny Atelier to develop a cohesive product packaging system, beginning with the debut of the Expert Cleanser. This foundational design successfully paved the way for subsequent releases, including Simple Solution and the Mini Expert Cleanser, with more innovative products currently in development. Doheny Atelier continues to serve as Glowbar's dedicated partner for packaging design.

  • Founder & Creative VisionRachel Liverman
  • Director of Training & InnovationBrianna Smail
  • Executive Product DevelopmentTamar Kamen
  • Integrated MarketingLaura Morse
  • Glowbar Brand IdentityMichelle Mattar
Glowbar Expert Cleanser
Model using Glowbar Expert Cleanser
Glowbar Expert Cleanser Factice in NYC taxi
Glowbar lifestyle
01 Expert Cleanser Primary Packaging

The Expert Cleanser represents Glowbar's inaugural move into retail, enabling clients to replicate professional facial results at home. Featuring a clinical aesthetic designed to enhance any vanity, the packaging directly reflects the expert-approved, premium formula it contains. To incorporate elements of "surprise and delight," Kate applied her characteristic use of negative space on the back of the packaging, creating a functional indicator for when a restock is needed. This intentional detail functions as both an innovative design solution and a distinct brand touchpoint.

Glowbar Expert Cleanser Primary Packaging, front — Glowbar Glowbar Expert Cleanser Primary Packaging, back — Glowbar
Glowbar Expert Cleanser Primary Packaging — Glowbar
02 Mini Expert Cleanser Primary Packaging

Designed as a compact companion to the original Expert Cleanser, this "mini-me" iteration seamlessly adapts the core packaging system Kate established into a smaller, travel-ready format.

Glowbar Mini Expert Cleanser Primary Packaging — Glowbar Glowbar Mini Expert Cleanser Primary Packaging — Glowbar
03 Simple Solution Primary Packaging

The design architecture for Glowbar's hypochlorous acid mist, Simple Solution, seamlessly adapts the established visual language of the hero Expert Cleanser to ensure brand consistency. A signature sailor window on the back of the bottle offers a functional touch of surprise and delight, providing customers with a clear view of the remaining product.

Glowbar Simple Solution Primary Packaging — Glowbar Glowbar Simple Solution Primary Packaging — Glowbar

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