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Kylie Cosmetics Matte & Crème Lipstick

Kylie Cosmetics partnered with Doheny Atelier founder Kate Doheny following its 2021 relaunch to design a tactile, luxury-weight lipstick component featuring an embossed wrap with the refreshed block-letter logo and a hint of silver foil over its signature matte pink.

Client Kylie Cosmetics
Industry Beauty
Makeup
Services Packaging Design
Product Design
Brand Design Systems
Product Strategy
Copywriting

About the Project

Kylie Cosmetics, the highly coveted celebrity-founded makeup brand, was founded in 2014 by influencer, mom, and among the top 10 most-followed people on Instagram, Kylie Jenner. Following the brand's 2021 relaunch—led by Doheny Atelier founder Kate Doheny—the aesthetic identity of the core collection was officially established.

To bring its new branding to life as a lipstick, Kylie Cosmetics, famous for its iconic lip products, collaborated with Doheny Atelier founder Kate Doheny. Working in partnership with Kylie Jenner to design a beautiful, tactile product with a luxurious weight, Kate incorporated the newly refreshed block-letter logo into an embossed wrap over their signature matte pink, with a delicate hint of silver foil.

Press
  • Creative VisionKylie Jenner
  • CCO KylieMegan Mildrew
  • CBO KylieJen Cohan
  • MarketingElise Vagne, Marine Vallee, Laura Goncalves
  • Product DevelopmentNaomi Berrien
  • SocialLucy Graham
  • PRJess Germann
  • CEO KylieAndrew Stanleick
  • VP CreativeJoseph Salah
  • Creative Director, LuxuryMelissa Mak
Kylie Cosmetics Lipstick — detail
Kylie Cosmetics Lipstick — detail
Kylie Cosmetics Lipstick overview
Kylie Cosmetics Matte & Crème Lipstick — Primary

Serving as the initial lipstick launch following the brand's rebrand, this heavily weighted component features a rich tactile texture, defined by its matte finish, deeply embossed logo, and elegant silver foil "Kylie Jenner" accents.
In an unusual and captivating design choice for such a compact item, the logo is prominently positioned right on the lipstick base. Additionally, the soft pink formula itself is stamped with "Kylie," providing a striking contrast and beautiful backdrop for every shade in the collection.
A product that is as exceptional to handle as it is to wear.

Product List
  • Matte Lipstick
  • Crème Lipstick
Kylie Cosmetics Matte Lipstick primary packaging — Kylie Cosmetics Kylie Cosmetics Crème Lipstick primary packaging — Kylie Cosmetics
Kylie Cosmetics Matte & Crème Lipstick primary packaging — Kylie Cosmetics Kylie Jenner — Kylie Cosmetics Matte & Crème Lipstick Kylie Cosmetics Matte & Crème Lipstick primary packaging — Kylie Cosmetics Kylie Cosmetics Matte & Crème Lipstick primary packaging — Kylie Cosmetics

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