Obagi Medical partnered with Doheny Atelier to modernize its clinically backed, professional-grade skincare portfolio through a cohesive brand refresh and unified packaging design.
Since the rebrand, multiple Obagi Medical products have won prestigious awards, including the 2025 NewBeauty® Award (Elastiderm Lift Up and Sculpt Moisturizer) and a place in Allure’s Best of Beauty 2025 (Professional-C® 20% Antioxidant Serum).
Before the rebrand, Obagi Medical utilized approximately four or five inconsistent logos. To better serve a modern generation of skincare consumers while remaining familiar to longtime users, the brand required a unified and recognizable logo foundation.
Disrupting the shelf doesn't always require brand-new componentry. On-pack, the refreshed logo makes a bold statement, complemented by a new color-coded system that establishes a clear hierarchy to guide consumers through various skincare treatments.
The use of bold white signals a medical-grade standard, providing a striking contrast that emphasizes the logo. On the full secondary packaging, key clinical statistics are showcased through an engaging layout designed to capture interest and tell the brand's story.
